John Reid joins Live Nation Europe

Live Nation Entertainment's Live Nation Europe division has hired former Warner Music Intl. Boss-vice chairman John Reid as leader of concerts. Reid involves Live Nation after 11 years at WMI, where he helmed global marketing for functions like Madonna, Michael Buble and Bruno Mars. He ankled the business in November carrying out a major restructuring of the global management (Daily Variety, November. 10). He was formerly prexy of Island Def Jam Records U.S., chairman-Boss of Polygram Canada and worldwide marketing director at London Records. At the beginning of his career, he would be a painter and tour manager, coping with functions such as the Beastie Boys and Run-DMC. Live Nation Europe Boss Simon Lewis mentioned of Reid in the statement: "His pedigree talks alone, which he's certainly an greatly valuable talent to own around after we still develop our business across Europe. John will probably be pivotal in broadening our touring artist portfolio and strengthening our show marketing capabilities after we mind into that which you be ready to be another strong year." Contact the number newsroom at news@variety.com