Monday, January 16, 2012
Mehandjiyska to mind Global Screen
BERLIN -- Sonia Mehandjiyska, former Vice president worldwide sales at U.S.-based Echo Bridge Ing., is joining the recently-created worldwide distrib Global Screen, the brand new partnership between Bavaria Media and Telepool. Mehandjiyska, who begins February. 1, will handle theatrical and television world sales and report straight to Global Screen CEOs Rolf Moser and Thomas Weymar. Mehandjiyska, who had been born in Bulgaria and was raised in Cuba and Mexico, started her career at Gibraltar Intl. in La in 2003, before becoming director of worldwide sales at MRG Corporation. (Lightning Ing., Mainline Delivering) in Santa Monica. In '09, she became a member of the London office of Echo Bridge Ing. as Vice president worldwide sales. "With Mrs. Mehandjiyska, we've guaranteed an experienced and experienced hands with this crucial position," Weymar stated. "She's been in your own home in theatrical and television distribution for a long time, talks six languages and can decisively bolster our market position together with her worldwide background leadership capabilities." Because the new worldwide arm of pubcaster ARD-controlled sales and distribution models Telepool and Bavaria Media, Global Screen holds privileges to among the biggest film libraries in Europe. Additionally towards the Bavaria Film group catalog, Bavaria Media has output handles pubcasters WDR and SWR. Telepool handles TV and theatrical distribution for pubwebs BR, MDR, Swiss Radio and television (SRF), and ARD production unit Degeto, in addition to leading commercial funnel RTL. Both firms in addition have a number of output and distribution handles worldwide and domestic partners. Global Screen can make its debut in the Berlinale's European Film Market the following month. Contact Erectile dysfunction Meza at staff@variety.com
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